Tag: twitter

EXO ONE end of week update – 10 Feb 2017

Have been scrambling about doing all sorts of stuff this week after hearing EXO ONE would be at Rezzed. Partially getting over excited maybe, but also wanting to maximize the opportunity and make the game look its best for the end of March. So to that effect I’ve been:

  • Sweating in the 40C heat here in Adelaide with no air con in my office
  • Improving both planets
  • Finalizing the height map for Planet 2
  • Working on final details/grass/rocks etc for Planet 2
  • Had a ‘breakthrough’ realisation of how we can more easily see through clouds and keep our bearings at the same time
  • Emailing a swathe of people I know in game dev, generally asking for their thoughts about the whole Rezzed thing and how I should handle it (since I probably won’t be flying over)
  • Turning up my PR/Marketing efforts. Mostly feels like to no effect whatsoever, lol. Either I’m bad at it or it just takes a far bigger, longer concerted effort than I think! Made me think of Jacob Leichty’s (from Astroneer)Tweet:

I’m pretty sure people care about your game Jacob, stop complaining, omggg!! :)

For my marketing troubles last week (I probably spent almost 2 solid days doing nothing but…) I gained 3 newsletter subscribers and a handful of Twitter followers. Boom! It also seems that Reddit somehow dislikes me about as much as I dislike it…! I’m joking, I love Reddit, I just hate posting anything to it, because I get downvoted and comments like this:


Somehow nothing I ever post there gets any love at all. I feel like Reddit is like this:

“You did something great? You’re personally telling us about it? Go away!!”

However… if…

“My friend did this and now that happened and OMG isn’t that amazing?!” Upvote!!!

Ok, end of rant. Back to work. I officially abandon all Reddit hope lol.

Thanks for following!

Morning Promotion + More Planet 2 + Twitch Streamers

Planned Tasks:

  • PR/Marketing (half the day)
    • I’ve made a couple EXO ONE planet making-of videos but not really promoted them much.
    • Post both on IndieDB
    • Post a newsletter informing subscribers that new daily dev logs exist, + new videos
    • (On the weekend I also posted the vids to the Map Magic unity forum)
    • Force self to post them on Reddit (Reddit scares me, prob just cos of all the rules and all the touchy self-promo haters)
  • I’m thinking of also pinning a new post to my Twitter, which is something like, “here’s exo one (animated gif/video?), subscribe to the newsletter here”.
  • Continuing Planet 2 (the other half of the day)

Wot I did

  • Shared the youtube vids around on everything from StumbleUpon to IndieDB
  • Wrote this Twitter post about Pinned Tweets from Top Developers.

  • “Wasted” lots of time getting the above image in my tweet to actually show up…! As well as adding Yoast and a few other sorely needed things to the blog.
  • Went down a marketing rabbit hole that took half a day in research
    • Updated my PR/Marketing docs with a few things learned on my rabbit hole journey
  • BTW, promoting and sharing even the shortest article takes a lot of time, omg! Also, I hate pressing submit/send/share every single time.
  • Signed up for some game dev Slack groups to see what they were about
  • Since it’s now late I’m just going to do some Twitch ‘research’ and watch some game devs I noted down last time I was on William Chyr’s stream
  • Lol at the title of this blog post

Twitch Streamers

In case you’d like to check these people out, I’ve been recommended all these guys:





https://www.twitch.tv/nonplayercat (no videos here, hmmm. They don’t want people watching after the stream ends?)


Night night!

How top game devs Pin their Tweets


As I have marketing on the brain for EXO ONE, I’m simply looking at a range of Twitter accounts I follow to see how they take full advantage of anyone arriving at their Twitter profile.

Da Pinz

William Chyr pins Manifold Garden’s Steam store page with a video. Call to action? “Add it to your wishlist” so you’re notified when it comes out.

Team Cherry totally copies William Chyr, OMG!:

Astroneer delivers a space-themed “out now, go buy it!” pin, showing the game name, what the game is about, and where to get it, boom!

While Tom Francis is so attractively successful he promotes Ubisoft instead of his games:

Ooblets prompts you to sign up to their newsletter/mailing list, linking to their home page, which features the sign-up form top/center. They also throw in the games logo/screenshot + one line description, nice!:

Finji, loving their political Tweets lately, pins this one up front and center (P.S. how long till a politically inspired game? Or is Overland “post-Trump America?!”)

Mr William Pugh (OMG, look at that amazing hair!) blams a Youtube video to the top of his Twitter account, featuring their cray-cray VR game, in collab with @squanchtendo. I wish *I* could be told by the Rick and Morty creator to fuck off in VR, but I lack the Vive! These guys have so much marketing punch they can name their game the complete opposite of what it is, nice! Kinda like me with EXO ONE eh?!

OK I need some variety to finish this off…

Lawl, here’s Luke Muscat’s. Again, perhaps only doable/recommended if you have a big name like his:

Mr Nicoll “The Beard” Hunt shares some wisdom only possible through beardedness, earning him a hefty 1800 retweets for his efforts. I’m going to totally copy him and pin this article and see what happenz. On Twitter, so often your followers are other game developers, so this is certainly a nice way to corral support, by helping your fellow devs/offering advice/tips.

Now, to actually finish this post… Pin all your updates and give them a fancy ‘update name’ + subtle animated gif. So classy!

Anyone got any they think are particularly clever? Or your own? Comment or something!

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