As I have marketing on the brain for EXO ONE, I’m simply looking at a range of Twitter accounts I follow to see how they take full advantage of anyone arriving at their Twitter profile.

Da Pinz

William Chyr pins Manifold Garden’s Steam store page with a video. Call to action? “Add it to your wishlist” so you’re notified when it comes out.

Team Cherry totally copies William Chyr, OMG!:

Astroneer delivers a space-themed “out now, go buy it!” pin, showing the game name, what the game is about, and where to get it, boom!

While Tom Francis is so attractively successful he promotes Ubisoft instead of his games:

Ooblets prompts you to sign up to their newsletter/mailing list, linking to their home page, which features the sign-up form top/center. They also throw in the games logo/screenshot + one line description, nice!:

Finji, loving their political Tweets lately, pins this one up front and center (P.S. how long till a politically inspired game? Or is Overland “post-Trump America?!”)

Mr William Pugh (OMG, look at that amazing hair!) blams a Youtube video to the top of his Twitter account, featuring their cray-cray VR game, in collab with @squanchtendo. I wish *I* could be told by the Rick and Morty creator to fuck off in VR, but I lack the Vive! These guys have so much marketing punch they can name their game the complete opposite of what it is, nice! Kinda like me with EXO ONE eh?!

OK I need some variety to finish this off…

Lawl, here’s Luke Muscat’s. Again, perhaps only doable/recommended if you have a big name like his:

Mr Nicoll “The Beard” Hunt shares some wisdom only possible through beardedness, earning him a hefty 1800 retweets for his efforts. I’m going to totally copy him and pin this article and see what happenz. On Twitter, so often your followers are other game developers, so this is certainly a nice way to corral support, by helping your fellow devs/offering advice/tips.

Now, to actually finish this post… Pin all your updates and give them a fancy ‘update name’ + subtle animated gif. So classy!

Anyone got any they think are particularly clever? Or your own? Comment or something!

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